Jai has over ten years’ experience in digital and marcomms, having worked with industry-leading clients and agencies in Sydney and London.
After completing his post graduate diploma Jai began his career in events and sponsorship within the finance sector,. Then joined Australia’s largest telecommunications company, Telstra, to work on its BigPond ISP brand. After returning to London, he moved agency side, specialising in earned media and reputation management.
Previously Jai has as acted as managing director at social media agency Pass It On Media, Jai worked with a broad range of major clients including Warner Music, Amnesty International, Great Ormond Street Hospital and Ben & Jerry’s .
More recently Jai was Social Media Director at The Red Brick Road where he was brought in to set up the social media department, key accounts included Tesco, Volkswagen commercial vehicle, Remy Martin, Experian, Magners, and Suzuki as well as expanding the agency’s social media and digital capabilities.
Jai Joined be Ogilvy as Associate Director in October 2012 where he is heading up agencies pan European clients including Unilever, Philips, and General mills. Jai is now Senior Director running the Digital, social and Content practice within the agency.
Jai is an active member of the IAB and DMA Social Media council and has previously been involved with WOMMA UK. He has a keen interest in social media measurement and best practice.