Roger Dooley
Author of Brainfluence

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@rogerdooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com.

He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website which includes a community with millions of monthly visitors.

He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter a then-nascent home computer market.