Tamara Gielen helps business attract and convert web visitors and prospects into customers, using email marketing, eCRM and marketing automation strategies.
Tamara is an internationally recognized email marketing expert and thought leader with a strong focus on using automation and data-driven insights to convert prospects into buyers and build lasting relationships that result in repeat business.
In today’s marketing landscape the customer is in control, which means launching ad hoc marketing campaigns is no longer enough to drive the desired behavior. Instead we need to look for opportunities within the customer lifecycle to engage with our target audience and aim to deliver highly relevant messages at the right time through the customer’s preferred channels.
Tamara has been leveraging customer data to develop highly relevant and engaging eCRM and email marketing strategies for almost 15 years, working with both local and international brands.
She is the author of a leading email marketing blog, the founder of an international email marketing community with 4,800+ members and she regularly speaks at international marketing conferences.
Clients Tamara has worked with include DHL Express, Facebook, Booking.com, Thomas Cook, Stepstone, Deutsche Bank, Santander, BNP Paribas Fortis, IBM, Electrabel, Nuon, Petercam, Overtoom, Jetair, De Standaard, Het Nieuwsblad, Sanoma, SWIFT and many many others.