As a digital strategist Todd Nilson is a digital marketing professional who has led social technology projects for brands such as Harvard Pilgrim Health Care, Truth Initiative, Schneider, Milwaukee School of Engineering, Principal Financial and global tech giants SAP and EMC.
He is a specialist in the planning and implementation of online communities, gamification strategies, social recruitment and employee engagement.
Todd leverages technology resources to help businesses align their goals with digital and social strategies that drive results and radically strengthen employee and customer retention and relationships. He believes that an effective digital strategy is driven by a clear business purpose and is fully integrated with a brand’s marketing and communications efforts.
Todd is the Head of Consultancy for FeverBee, a UK-based firm that has unrivaled experience working with all types of online communities, including communities of practice, interest, place, customer support and action, as well as employee collaboration. He is responsible for structuring consulting engagements around the discovery, analysis, planning and implementation of communities.
He is a co-author of “Achieving High Performance Outcomes through Trust in Virtual Teams,” which examines relationship-building and trust among employees in virtual workspaces. He was also a recent contributor to Exploring the Practice of Antifragility, the #2 Best Sellers in One-Hour Business & Money Short Reads. Todd is a frequent guest speaker and writer on the topic of social technologies and collaboration in the workplace.